Vancouver Community College
Modern storytelling through Indigenous design
OVERVIEW
Redesigning VCC with purpose
Evolving Web partnered with Vancouver Community College (VCC) to transform its outdated website into a modern, accessible, and student-focused digital experience. The redesign brought VCC’s new brand to life online—honouring its Indigenous identity while enhancing usability and engagement. Collaborating closely with the branding agency, we ensured visual consistency, accessibility, and a balanced use of colour and graphics that spotlight content and drive action.
ABOUT THE CLIENT
Leading BC in inclusive education
Vancouver Community College is a respected educational leader known for its dedication to learning and community engagement. VCC strives to meet the needs of its diverse student body by offering a wide array of academic programs and support services. However, its outdated website hindered user navigation and accessibility, prompting the college to seek a complete redesign to enhance the experience for its community.
GOALS
Streamlining access and engagement for VCC’s diverse community
The project aimed to design a modern, inclusive, and user-focused platform that reflects the institution's new brand while streamlining access to key resources. Our goal was to create a digital space that not only engages prospective students by honoring VCC’s unique Indigenous identity but also provides current students with clear, easy access to essential services and information. By minimizing the need for microsites and complex navigation, we focused on reducing drop-off rates on program landing pages and increasing conversions from prospective students to those ready to take the next step toward studying at VCC.
SOLUTION
The future of VCC is accessible, engaging and inclusive
The new design for VCC is modern, accessible, and culturally respectful, highlighting Indigenous initiatives and engaging the community. Key design solutions include:
- Showcasing Indigenous culture with Longhouse-inspired visuals and strategic content placement.
- Streamlined navigation for easy access to programs and services, reducing drop-off rates.
- Mobile optimization with simplified CTAs and an intuitive menu.
- Integrated Continuing Studies content for increased visibility.
- Improved content balance with reduced text and more engaging visuals.
- Brand identity translation into a scalable, accessible digital format.
- Adherence to accessibility standards with Indigenous-friendly fonts and legible design.
These solutions enhance the user experience while aligning with VCC’s values of inclusivity and community engagement.
RESULTS
Where culture, community and learning thrive
The Vancouver Community College website redesign showcases the power of a rebrand combined with a content overhaul to deliver a more inclusive and engaging user experience. By incorporating streamlined navigation, a WCAG-compliant interface, and a focus on highlighting the vibrant VCC community, the new site reflects the College's dedication to learning and community. This redesign sets a strong foundation for VCC’s digital presence moving forward.
- Studio—Evolving Web
- Client—Vancouver Community College
- Brand—PS&Co
- Art Direction—Shane Collier
- UI Design—Shane Collier, Amber Lahav
- UX—Annika Oeser
- Digital Strategist—Adrienne Smith
- Project Management—Kushneet Kukreja, Charlie Canlas
