CAE Inc.
Branding a global training partner
A TRUSTED PARTNER
Aviation, defense and healthcare simulation training
CAE’s vision is to be the recognized global training partner of choice to enhance safety, efficiency and readiness. Unchanged on a global scale, they continue to help define the world with their innovative virtual-to-live training solutions to make it safer, maintain defence strength readiness and enhance patient safety.
The CAE brand is the embodiment and hallmark of their objectives and messaging. Foremost, it represents CAE’s integrity and passion for excellence. It also represents their vast experience and deep expertise, as well as the strength of their partnerships. With their customers’ goals in mind, they develop innovative, reliable simulation equipment, create first-class training environments and always deliver on their commitments.
CRAFTING CAE’S BRAND IDENTITY
From visual design to global consistency
My team spearheaded the design of the CAE brand and crafted most of its public-facing materials. We developed the core visual elements—logos, colour palettes, typography, and graphic language—that are vital for delivering the brand's message.
I played a key role in a variety of projects, including dynamic advertising campaigns, engaging trade shows, eye-catching banners, clear signage and wayfinding, sleek icon packages, informative infographics, compelling brochures and presentations, targeted direct mail campaigns, detailed illustrations, and a specialized aviation jobs website. Additionally, I created an extensive online brand style guide, ensuring consistent content and design as the brand evolves.
- Studio—Mosaic Design
- Client—CAE
- Creative Direction—Philippe Côté, Anne-Marie Caron
- Art Direction & Design—Shane Collier, Victor Kurc, Xavier Lapresle
- Design—Hugo Lambert
- Production Design—Hugo Lambert, Marie Hélène Déry
- Copywriting—Neil McGregor
