The Well
A multimillion-dollar mixed-use development project in downtown Toronto
OVERVIEW
Generating investor interest
Located in Toronto’s King West district, The Well will emerge as a new hub in the city’s downtown area, accommodating 11,000 people daily for living and working. The developers aimed to create awareness and attract investors at a major retail convention in Las Vegas. I was part of a design team that developed a brochure, pocket folder, and website to effectively convey their story and generate investor interest.
↱ Visit Website ↰
Awards:
↱ Applied Arts: Complete Design Program ↰
GOALS
Visually stunning & informative
Targeted towards Retail Investors, Corporate Leasing agents, Condo buyers, and Media and City officials, the goal was to create visually stunning and informative designs that would draw in the target audience. All of the pieces had to clearly communicate The Well’s vision, while standing out among the many other development projects vying for the audience’s attention.
RESULTS
Simple & unified
An outdoor Community Market was created in the neighbourhood (pre-construction) to provide valuable information about the upcoming development to locals. The market provided fresh, local produce and gave visitors a glimpse into the exciting things to come.
- Studio—Forge Media + Design
- Client—Diamond Corp., RioCan, Allied Properties
- Creative Direction—Stüssy Tschudin
- Art Direction, UX/UI—Shane Collier, Heather Angell, Meg Lynch
- QA—Shane Collier
- Developer—Jason Ellis
- Motion—Ivan Padilla, Laurence Roberts
- Printer—Somerset Graphics
- Copywriting—Media Profile
