Krystal Media

Crafting a unique identity for lasting media impact

OVERVIEW

A striking and memorable brand identity

Krystal Media, formerly Krystal Nation, approached Scd to create a striking and memorable brand identity that positions the company as a strong contender in the media industry. Krystal Media focuses on storytelling that connects with audiences and makes a lasting impact, specializing in video production, podcasting, digital media, and branded content. The rebranding reflected their adaptability, storytelling prowess, cost-efficiency, and audience reach, establishing Krystal Media as a forward-thinking, dynamic, and bold media services provider.

GOALS

Positioning Krystal Media for an optimistic future

Krystal Media set out to rebrand with a fresh, forward-looking identity—one that captures their dynamic spirit, professional edge, and optimistic approach to the construction industry. The goal was to create a new identity that included a logo, business cards, collateral, marketing materials, and a website, ensuring it resonated with both existing clients and new prospects. The challenge was to retain familiarity while positioning Krystal Media as a cutting-edge leader in media services.

With a strong focus on the construction industry, we crafted a bold visual identity anchored in a dynamic colour palette and confident typography. The colours draw inspiration from the materials and equipment found on job sites—think hard hats, heavy-duty trucks, wood, and machinery—resulting in a look that feels both grounded and contemporary.

SOLUTIONS

Exress. Connect. Create.

Focusing on Krystal Media’s mission to “Express. Connect. Create.,” we developed a multi-layered visual identity. We used bold abstract typography (KM) and a combination of the legacy yellow/gold colour with black for a modern, professional look. The logo design integrates subtle rounded corners to enhance approachability, while Nunito Sans was chosen for its readability and versatility. The visual identity also incorporated a gradient mesh symbolizing the dynamic media environment, along with line textures to reflect Krystal Media’s multidimensional services.

A structured grid system was applied across all materials to ensure consistency and seamless integration, while organic, dynamic layouts were incorporated to convey the company’s bold and forward-thinking nature. The website design and marketing materials utilized infographics to highlight Krystal Media’s transparency, trustworthiness, and value proposition.

RESULTS

Standing out with a modernized brand and future-ready design

The rebranding successfully positioned Krystal Media as a leader in the media industry. The bold and bright design, combined with punchy typography, set the company apart from competitors, ensuring that it appeals to both existing and new clients. The modernized identity reflects the company’s expertise in media services, securing Krystal Media’s future growth while maintaining its core values.

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